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    Category Archive Soledad Gonzalez

    Viral Video Fever

    By Fernando Mexia - Columnists , Soledad Gonzalez , society , technology - 14/01/2009

    sole Soledad Gonzalez, visit his blog here

    Advertising contagious

    Who has not laughed at " you do not, bug "has not been bowled over the alleged theft of a seat in the Spanish Congress of Deputies or the monologues has smiled with British comedian Eddie Izzard Lego version ... These videos circulating on the Internet have become so popular as part of our dinner conversations, to me at least I think.


    -Theft-seat

    They are spread like colds, without realizing it, and have as much success as a good gossip. Loaded with wit and humor pass each other until one day become a "hit" on YouTube with thousands, even millions, of visitors. These are called viral videos.

    This recent phenomenon has just begun. In the Anglo-Saxon world are ahead, the development and use of videos is spectacular. In the U.S. 75% of Internet users consume videos online. Suffice as an example that in July 2008 over 142 million people in this country were on average of 80 videos each.


    -HAHAHA-

    "Star Wars Kid" , the entire video series of "Kelly" and his shoes or his top ... the guy's "Numa Numa" , or "HAHAHA" , the baby with a laugh more than contagious planteárselo managed safely without a handfuls of millions of visitors during 2008.

    tabla-viral This success has not gone unnoticed by U.S. companies they are trying to exploit this niche audience for commercial purposes and have invested part of its budget "online" on video, 66.8% of the total.

    The viral advertising uses this exponential effect of Internet communication that allows to give more echo to their brands. This is evidenced by the announcement of Electronic Arts video game on FifaStreet3 totaling over 6 million views on YouTube, or the one recorded for Nike Kobe Bryant or " How we met "for Samsung.


    -How we met-

    The flowering of this market has resulted in the establishment of agencies specializing in Internet marketing strategies and creating advertising in the form of videos "viral" ( The viral factory , Vanksen culture buzz ...). In order to develop new, groundbreaking ideas, looking for young filmmakers / advertising, a sector that demands imaginative professionals in times of crisis.

    Already there are prizes for the best viral of the year ( Webby Awards , International Viral Video Award ...) like the Oscars or Grammys film music, of course not so famous but hopefully a few years to see the relevance they take.

    What will be the next? That the world of "celebrities" will leave the competition of "cewebrities" web celebrities that go beyond the computer screen (Jessica Rose, known as lonelygirl15 , lonely girl who had her life to her WebCam has managed to television career). It may seem too extravagant but you never know ... Who would have said the creator of YouTube which was to invent the future of advertising showcase.

    In the world in Spanish this phenomenon lacks the same development on a commercial level and particularly the impact of the videos is more scarce. It is clear that the technological development of the Anglophone countries is higher than that of Spanish speakers. Anyway, good ideas have no nationality and are not always in the top of the rankings. Here are some that caught my attention, my recognition of his genius: "Obama makes the grapes" , "Daft bodies" . Feel free to mention your favorites in the comments.


    -Daft Bodies-

  • The video on the Internet, a business that will break out in 2009
  • Obama could "unplug" internet
  • A tomato-against the bank
  • Internet and print paper, an uneasy coexistence
  • The future internet

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