Posts Tagged Maria Benito
And power source
By Fernando Mexia - Columnists , Economy , Maria Benito , Journalism - 03/11/2009
Maria Benito, journalist
As reported in The Wall Street Journal ... sources quoted by the Financial Times ... or according to Bloomberg data are probably three of the most used phrases in circles around the world. They have earned the trust of news editors, but also of the readers and what they publish influences, sometimes too much in economic decision making of them, something that as demonstrated by the crisis, should interest everyone.
Internet has helped to extend its importance, although some of the contents that are offered online payment because even serve to give holders exclusive tracks to see what is moving, where and how. Moreover, people do not agree to these media news only through their sites and intentionally, because there are plenty of Internet media and blogs that use to post news source. And the managers of the newspapers know it. Read the rest of this entry »
A tomato-against the bank
By Fernando Mexia - Columnists , Economy , Maria Benito - 30/03/2009
Maria Benito, journalist
A tomato-against AIG
I do not know if you remember the war snowballs against the banks ... well, now a group called Democracy in Action MoveOn has launched a similar initiative, but virtual. It consists of a website through which anyone can undertake it against AIG and express your anger because the executives of the insurer, which had to be rescued by the government to avoid bankruptcy, have collected millions in bonuses. "It takes time," says a co-worker to devote himself to do these things. Or be very angry ... I think. The fact is that as they are pulling tomatoes from a photo of a building of AIG, the website will give details. Thus, when tomatoes have released 40 inform us that this is the number of billions that AIG received in November ...
MoveOn aims to cover the image of the entrance to the headquarters of AIG with virtual tomatoes 6.4 million, a figure that matches the dollar amount of the higher premium paid by the insurer to one of its executives. The issue has become a scandal and takes several days to the fore in the media around the world, is what the information society is ... another day perhaps reflect on this. In any case, I think that the initiative does not outweigh the anecdotal and it is true, we must take time to do that, but not bad report certain situations. The government is using taxpayer money to save certain institutions and companies, until then fine, but these funds should not be converted into raw finish some executives who obviously have not done as well as they could have.
To contextualize: up to 73 executives of American International Group (AIG) , eleven of whom no longer work for the company, received more than a million dollars each after the company had to be rescued in September 2008 with a disbursed national of 170,000 million dollars, bringing the U.S. government has made almost 80% stake in the company.
One of the executives received a "bonus" of $ 6.4 million, the seven largest recipients were made with premiums of more than four million and among the ten biggest beneficiaries were distributed 42 million dollars. In addition, 22 executives perceive more than two million dollars each.
On Wednesday March 18, learned the news that AIG CEO Edward Liddy, considered "bad taste" of 165 million dollars in bonuses the firm distributed among its executives, but defended his deal because the company was "tied "legally: premiums had been signed in contracts over a year old.
A few days ago got another news media: nine out of ten executives of insurer American International Group who received the higher premiums of the company and have returned the money obtained in view of the controversy raised, according to the attorney general of New York, Andrew Cuomo. It's only 63 ...
Super Bowl, a goal to the crisis
By Fernando Mexia - Columnists , Economy , Entertainment , Mary Benedict - 03/02/2009
Maria Benito, journalist
Super Bowl: The great festival of advertising in the U.S.
I do not know which of the advertisements issued before the Super Bowl American football final, after or during the broadcast was more fun, but says some regular Doritos and Monster managed to start the laughter. This is important. On the biggest night of the sporting year in the U.S. had to prevail optimism, but also restraint. Restraint and sacrifice, as Obama says, even though it paid about $ 100,000 per second (in some advertising the NBC had to discount because the rates were high in times of crisis).
What interests me the matter is that despite the crisis that affects us all has also caused some difficulty to major media event and sports (in that order) of the year in the U.S., the Super Bowl is the Super Bowl , as advertisers say, and again has taken the upper hand.
The football final, held on Sunday February 1 in Tampa, Florida is a great showcase of advertising, an event that still about 90 million people, one third of the U.S. population So each year marked records in the prices of advertising space, everyone wants to be there, although it is more profitable in the long term (to create brand), that short, said Tim Calkins, marketing professor at Northwestern University .
This year NBC sold the 30-second spots at $ 3 million, representing 11% more than in 2008. According to Nielsen data, prices have been rising steadily since the first edition in 1967, when he paid $ 37,500 for every half a minute, not bad ...
So even though some classics of the event have been withdrawn by the economic and image problems that would cause them to pay that amount when they applied for government bailout or announced the layoff of thousands of people, the Super Bowl has been economically successful. Reason was pleased with Dick Ebersol, chairman of NBC Universal Sports & Olympics, who said he was "delighted" to have sold all the spaces. Specifically, NBC Sports has achieved $ 206 million of advertising revenue.
Of those who have been this year, I want to highlight the case of Pepsi, which has invested heavily. In addition to buying three and half minutes (it was the second poster after Anheuser-Bush InBev) and issue a notice in 3D, the beverage company has signed an agreement this year to block its rival, Coca Cola, during the first half of the broadcast, according to the magazine Forbes .
So despite the recession in U.S. (The economy contracted by 3.8% last quarter) the Super Bowl is the Super Bowl and people needed a break, and have issued too many negative messages in recent months, he needed football, entertainment, and beautiful ... the ads show must go on! Tell that Springsteen, who got tickets to their spring tour the day after performing at the Super Bowl.
Redigest globalization
By Fernando Mexia - Columnists , Economy , Maria Benito - 27/01/2009
Maria Benito, journalist
While waiting for something to change
The week in which the whole world looks to America, you get excited, united and full of hope a new president, and having heard countless times in the media that one of the keys to solving the economic crisis is affecting us confidence, I came across a report highlighting that one of the main risks to be faced by the world as a result of the crisis is to increase the deficit: the high public spending to support financial institutions can pose a threat for the fiscal position of countries.
But this is not the only risk for which alerts the "Global Risks Report 2009", the World Economic Forum (WEF) , also known as the Davos Forum, a city which has its headquarters this organization created in 1971 to "contribute to solving problems "in the economic and social world and in recent years has been opposed by anti-globalization groups.
Other risks that highlights are: a sharp drop in China's economy, the devaluation of asset prices, 
gaps in the international management of globalization and problems relating to natural resources and climate. Nothing new, in recent months we have read about these threats, which certainly does not help to restore confidence in anyone. However, it concludes with a positive message is that as every crisis is an opportunity ... it is time to strengthen the management of globalization, they say.
On this and on the future of global financial system (with the uncertainty of the displacement of the geo-economic power of developed economies to emerging) interventions will focus next Forum meeting (January 28-February 1) whose motto is "Saving the Post-Crisis World". In principle, the WEF meeting aims to provide world leaders an opportunity to "shop" to shape this new order.
Let's wait to see what happens, to check the draft recommendations of the Forum, which is aligned with the magazine Newsweek to ensure that the challenge is to build an inclusive and sustainable, modernized multilateralism and markets. Let's wait to see if Europe and the U.S. can adapt to new circumstances and overcome their fears to the entrance of the emerging ... The situation is complicated, and changes are needed now everyone looks to Obama to see how he deals with them. Will have to wait ... but it is likely that the change is slow, more than we would like, more than it would be politically advantageous, no doubt. Will have to wait ... and trust.
photograph of stock.xchng
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By N2H