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Journalism 'sustainable'
By Fernando Mexia - Journalism - 29/10/2009
Fernando Mexia, the pen.
Internet turns 40 and I am invited to the "party" at the University of California at Los Angeles (UCLA), the delivery room of the creature in 1969. The thing had little soiree: no cake, no candles or confetti, or flutes, but was interesting. Apart from the pleasure of talking to a parent network, Leonard Kleinrock, while the man remembered past times next Hulk that issued the first message on the web (a pileup of two meters they called computer art) I lecture to Arianna Huffington, co founder and co editor in chief of the legendary American news website The Huffington Post , and presentations on ecosystem sustainability reporting.
Huffington, with its distinctive Greek accent English, defended the free online news and predicted a dismal failure to the media that ventured to charge for access to premium content portals, such as Rupert Murdoch plans to make their daily News Corporation as the London Times or the New York Post. Read the rest of this entry ยป
Entrenched in the network
By Fernando Mexia - Partner , Peregrine world , Journalism - 27/01/2009
Pilgrim World, by John Berga. Follow her blog here
Journalism "online" are prepared trenches.
In my previous comment, stated that one of the characteristics of the network in the future would be a permanent pressure on the systems they imagine the fullest freedom of content. One expression of this conflict is what will occur in the field of journalism "online", which already digging trenches.
The wide world of citizen journalism enhances individual capacity not only to create information or opinion, but to compete in the field of creation of "common sense". An alternative to conventional means to the minimum possible segmentation of audiences and strategic marketing firms have perceived more and more clearly. In the future, the business opportunity is in the news, but in the opinion.
In this field you live different experiences. The hospital blog as the one organized by Ferdinand in the pen, experiences as Digital Ink , media projects being born in an original way for the network, such as Project i , aggregators and blogs that can be called to establish the newspapers of the future.
On the other side of the trenches, the traditional newspaper publishers are preparing for the assault. Their strategies go, first, to alleviate its business model through layoffs and wage reductions. Second, by integrating the newsrooms to produce content for the network and the mobile. Finally, establish market barrier systems.
French President Sarkozy has already started. Among many measures proposed economic aid as delivering newspapers at age 18, which will make the state's largest news broadcaster free not free and, above all, the creation of the status of "online editor". A name, on behalf of the responsibility for what pubicado will serve to put up barriers, get some kind of criminalization of citizen journalism and, especially, to discriminate the market for public subsidies.
The traditional newspaper publishers seek to circumvent the threat of the flexibility of citizen journalism and advertising network with the strength of public support from government.
Prepare for battle.
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By N2H